For Bigpond Movies
The BPM team approached me to create some printed vouchers. They were giving away $15 to spend on their movies. I thought it was a pretty decent offer and wanted to try and replicate the value in the printing. If the voucher looked ‘regular’ it might be chucked in the bin. I suggested foil, but got shut down. Reason being it’s not on brand. I really felt that this was a unique scenario in which to break away from the brand book. And through a few friendly conversations and mock ups I convinced the manager to go with foil.
- Art Direction